Coolray Field aka Gwinnett Stadium
Feb 18th, 2010 | By Editor | Category: All Posts, GwinnettThe Atlanta Braves have finally achieved what Gwinnett County was unable to achieve, inking a contract for the naming rights to the Gwinnett Braves baseball park formally known as Gwinnett Stadium. Marietta based HVAC company Coolray Heating and Cooling agreed to a 16 year deal worth approximately 10 million dollars. The ballpark will hence be known as Coolray Field.
Terms of the deal were not disclosed, but the AJC is reporting that Gwinnett County’s contract with the Braves calls for the club to receive the first $350,000 annually paid in naming rights, the county to receive the next $350,000 and anything over that to be divided evenly. With the county’s share calculated at about $281,000 a year, that puts the deal in the neighborhood of $10 million.
The Gwinnett Daily Post reports that Gwinnett Braves general manager North Johnson called the deal the “second-largest in minor league baseball.”
In addition to the naming rights Coolray will also receive a sign at the main entrance to the ballpark, an LED marquee on Ga. Highway 20 and signage on top of the scoreboard.
The Gwinnett Daily Post is now reporting that Gwinnett County’s entire cut of the Coolray naming deal will be just under $4.5 million over the span of 15 years.